Cynthia A. Sliwa, AICI (Association of Image Consultants International), is a certified professional image consultant and the creator of Apprecia Fine Jewelry, a line of jewelry developed to flatter full-figured women. A lawyer by trade, she is also an avid collector of vintage costume jewelry. Sliwa provides image consulting workshops and services for jewelers and other professionals and their clients, writes for several publications, and coaches individuals on personal image. She was awarded the Rising Star Award by AICI in 2005.

Sliwa was born and raised in the Chicago area, graduated with honors from Yale University and received her J.D. from the University of Chicago Law School. She now makes her home near Los Angeles.

Caroline Stanley, a lifetime jewelry industry veteran, is a third-generation jeweler running her own jewelry-marketing firm. She grew up behind the jewelry counter helping customers and learning the business in her family’s retail store in Arkansas, Stanley Jewelers Gemologists.

After a decade in retail sales and management, Stanley moved on to serve the industry in a variety of positions, focusing on marketing, communications and education, working with top jewelry trade associations. In 2002, she opened her own firm, Red Jewel, Inc., providing industry-savvy marketing, communications and consulting to the international jewelry industry.

With her varied background, Stanley knows the jewelry industry inside and out. She was the creative force behind two of the industry’s top educational programs. Today she writes and teaches, works with a variety of clients in the jewelry industry, consults internationally and develops marketing and training programs. She lives near Los Angeles.

Questions Cynthia A. Sliwa and Caroline Stanley are frequently asked:

1. Why is it important to understand your personality when selecting jewelry?

2. What is the most important thing to remember when buying jewelry?

3. How does someone begin to build a jewelry wardrobe?

4. Does it matter where you buy jewelry?

5. If you wear eyeglasses, does that affect your choice of jewelry?

6. If someone is full-figured, tall, or petite, what jewelry works best for her?

7. How and how often should jewelry be cleaned?

8. Is it okay to wear yellow and white metals together?

9. When is it appropriate to sell or dispose of jewelry?

10. How can jewelry help draw attention away from my neck or my hands?

Jewelry Savvy
What Every Jewelry Wearer Should Know
by Cynthia A. Sliwa and Caroline Stanley
224 pages • 8” x 10” • 70+ b&w photographs • 65+ line illustrations
List of Jewelry Trade Organizations and Auction Houses • Bibliography
Web sites of interest • Glossary
ISBN: 978-0-9703407-5-7 • $19.99 trade paperback
Publication date: September 2007
Published by Jewels on Jewels, Inc.
Available at bookstores and online or visit www.jewelrysavvybook.com